11/7/2023 0 Comments History of vice media![]() ![]() And not to mention a Saab, which his parents gave to him. I'm like, "You own a car?" Anybody in Montreal in that era was like, "A car? My God." That was pretty hoity-toity. (Jess Low)īut the reality of the situation is that Suroosh was darting around town in a Saab with a Hüsker Dü bumper sticker on it. Journalist and media executive Shane Smith, in an undated photo from his time living in Montreal during the late 90s. So it gave all of us who are musicians and artists … time on our hands to develop. Jonathan: And that they were listening to Smells Like Teen Spirit … but the reality of the situation is, that it was Montreal of that time - and everybody was broke, and everybody was stoked.You could literally go through your couch and come up with change to pay your rent. But yeah, people need to remember this rags-to-riches thing is something that we see in the Vice saga all the time, and it gives us all hope: that they were chimney sweeps, and of the grunge era-Įlamin: It is a bit Dickensian, absolutely. I'm saying this in the event that some of my friends from that era of Montreal are listening, so I'm not going to tow that line. If it was a first-date situation, I think Suroosh would have been very enchanting.Įlamin: Is that not the case? Is that not the story? - Suroosh AlviĮlamin: The story is a rags-to-riches thing. We always used to joke like, 'We were going to take over the world.' We were on welfare in Montreal and eating beans and rice for years, but we were still like, 'We're going to take over the world.' It was kind of us-versus-them global domination, but it was hard to define what it was going to look like. Gavin ends up bringing his childhood friend Shane Smith to sell advertising, and then they change the name to Vice magazine. ![]() And then he brings his friend Gavin McInnes on board as editor, and they take over the whole operation. That was a part of the Welfare-to-Work program. 1994, Suroosh Alvi starts working for this local startup publication, and it's called Voice of Montreal. ![]() The origin story has become something of a legend. ![]() Maybe the place to start is with the mythic origin point. I do want to rewind the tape a little bit and talk about how we got here. So I wasn't surprised, but I am sad about it.Įlamin: I think the idea of becoming a person is actually a really valuable frame because Vice let you do a lot of things that other places wouldn't let you do - and in the process, a lot of people ended up finding their own voice that way…. I think about young people trying to come up in this industry who need places to form themselves and to try out their voices, and to become a person - and this was one of those places you could do that. I feel sad for my former colleagues and my fellow journalists trying to make it in this hard, crazy world because this is not ever fun to hear. I feel like this is something that's been a long time in the making, very tragically. What did you first think when you heard that Vice, this giant media company, could be going bankrupt?Īmil: Well, I wasn't surprised. Elamin: Amil, let's talk about the story from this week. ![]()
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